Dolores Fernandez Alonso serves as the President and CEO of South Florida PBS, the merged organization that brings together WPBT and WXEL to collectively represent the 7th largest TV market in the United States. She is one of the first women in PBS to have led a merger, to launch a 24/7 Health Channel and to have significantly increased the size of the South Florida PBS endowment.
Dolores began her television career in 1990 at the international news gathering division of Disney/ABC News Inc. – Worldwide Television News in New York, NY. In 1998, she joined WPBT2 as Vice President for Facilities Services where she was responsible for the for-profit activities. She was promoted to Station Manager in 2002 and to Executive Vice President and Chief Operating Officer in 2003.