Dan Ariely,Professor of Psychology and behavioural economist a Duke University, beagn his immersive introduction to irrationality took overcoming injuries sustained in an explosion. During a range of treatments in the burn department he faced a variety of irrational behaviors that were immensely painful and persistent. He began researching ways to better deliver painful and unavoidable treatments to patients. Engrossed with the idea that we repeatedly and predictably make the wrong decisions in many aspects of our lives, Ariley believes research can help change some of these patterns and that understanding decision-making can help anyone in their daily life. Irrationally Yours, Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, the movie Dishonesty and the card game Irrational Game are his attempts to describe his research findings in non-academic terms, so that more people will discover the excitement of behavioral economics and use some of the insights to enrich their own lives.